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Monday, October 26, 2015

Promoting of Lusaka Marathon

Hi!

I am a Norwegian intern in the Zambia Amateur Athletics Association.

At the moment I am looking for online/mobile opportunities to promote Lusaka Marathon, which are going to be held in March 2016. It will be an international event for elite runners (hopefully we will get a winning time under 2.15hours) and amateurs/recreational runners. The event will be sent on live TV.

The purpose of the campaign/marketing is first and foremost to reach amateur runners/recreational runners from Zambia and abroad, and get them to sign up. So, the question is: What kind of campaign/marketing approach should we use?

Looking forward to hear from you!

Kind regards

Stig Axelsen

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