The social media aspect of SEO allows small businesses to create a dedicated fanbase through Facebook, Twitter, and other social networking sites. Of course, this is easier said than done because it requires entrepreneurs to produce content that can be optimized to these sites, like newsletters and rich site summary (RSS) feeds. Newsletters, in particular, must be designed in such a way that they’re easy to subscribe to, assuming that the website can deliver newsfeeds regularly. However, many experts argue that reputation management ultimately carries more weight, simply because bad reviews hurt small businesses more than large enterprises. Reputation management basically involves dealing with bad reviews and customer complaints, and ensuring that they don’t dominate the results pages of search engines like Google. It involves implementing a solid, but specific, social media and content strategy that can only be provided by Charlotte SEO services.
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