Debunking Common SEO Myths

Like other popular subjects, SEO is bugged with myths. Surprisingly, even old-time advertisers fall for them and adopt them into their strategies. The truth is, if not debunked, these misconceptions about SEO can do more harm than good to a website. Thus, website owners must be careful in choosing facts to believe. Here’s an attempt to debunk some of the most popular SEO myths:

3 Things to Remember about Press Releases

Press releases or PRs have always been integrated in a comprehensive online marketing strategy. PRs have also earned its indispensable status ever since Google placed emphasis on quality content and discouraged (and penalized) black hat SEO techniques.

Are you using or planning to use press releases in your online marketing campaign? Here are three things you must remember:

Simple Tips on Making Fitting Keywords

Keywords are as essential to SEO as your name is to you. It’s the identifying element of your business when people type in words to search for your particular product or services. When someone searches for a product, the keyword he types in must lead him to your business. That’s how important the proper choice of keyword is and using those words to optimize your site.

To create a list of the most effective keywords, there are several things to consider. First, the keywords have to describe your business. They should be focused on what your business really is rather than on what most people search. No matter how short and simple those keywords are, they must be in line with your business’s vision and mission, as well as the real products and services you offer.

Some of the Most Common SEO Mistakes

Search engine optimization (SEO) isn’t exactly rocket science, but it still entails a keen eye for detail to work properly. Sadly, not all business owners know much about proper SEO practice. This leads to committing some of the following mistakes:

Some SEO Tips for Auto Parts Sellers

Every motorist knows that vehicles do break down from time to time and when that happens, some spare parts are needed to keep their ride going. Although the dealership may have tech support packages thrown in with the vehicle, some people still opt for sellers of OEM and aftermarket parts.

If you are one of those sellers and you have a website, you must find a way to reach out to them online through search engine optimization (SEO)—a business strategy composed of processes that aim to place a website at the top of search engine results pages (SERPs).