Press
releases or PRs have always been integrated in a comprehensive online
marketing strategy. PRs have also earned its indispensable status
ever since Google placed emphasis on quality content and discouraged
(and penalized) black hat SEO techniques.
Are
you using or planning to use press releases in your online marketing
campaign? Here are three things you must remember:
They
are better done by your representatives.
When
you make the press releases, you can take advantage of the
opportunity for keyword linking and brand boosting. You (or your SEO
service provider) can freely and seamlessly put your targeted keyword
and brand in the same sentence, which gives you a better chance at
increasing your rankings for those search terms.
With
the help of your skilled consultants, you will ultimately decide
where to submit your PRs. You can ensure they get published in
authoritative or recognized PR sites, which are ranked well by
Google. It also helps in enhancing your reputation, since you would
be linked to a credible website.
Its
content matters.
PRs
can’t be used purely for promotions. They have to contain something
newsworthy, so they can effectively build your brand and add
substantial value to your campaign.
They
are still effective as an SEO tactic.
This
type of news-style articles allows businesses to produce valuable
content while subtly promoting their brand. By utilizing PRs, you can
build links, earn more web traffic, and make more of an impact to
your bottom line.
No comments:
Post a Comment