Tips to Make Your Website More SEO-Friendly

As more and more people spend their time online, you should make sure your business website garners the most attention. One of the best ways to do that is through SEO. After all, the top three search results on Google eat up the lion’s share of web user clicks. In fact, a well-thought-out SEO campaign can easily catapult you to the first page of Google search results pages.

Of course, doing the bare minimum of SEO won’t be enough to push you all the way up to the top of the search rankings. Fortunately, there are many simple steps you can take to make your website more SEO-friendly, allowing your SEO campaign to do its job better. Here are some of them:

Regularly Updating Your Content

Many SEO experts will tell you “content is king”, and for good reason. Google loves seeing fresh content on websites. After all, fresh content means the website remains relevant and useful to web users, two important factors Google uses to help determine a website’s ranking. Be sure to regularly update the content on your website by taking advantage of your company blog.

Rewrite Your URLs

Search engines treat URL extensions as separate pages (e.g. YouAreHere.com/index is viewed as a completely different page from YouAreHere.com). This quirk in search algorithms means websites with inconsistent URL extensions are splitting their website traffic between the two pages. Be sure to rewrite your URLs to achieve consistency.

Debunking Common SEO Myths

Like other popular subjects, SEO is bugged with myths. Surprisingly, even old-time advertisers fall for them and adopt them into their strategies. The truth is, if not debunked, these misconceptions about SEO can do more harm than good to a website. Thus, website owners must be careful in choosing facts to believe. Here’s an attempt to debunk some of the most popular SEO myths:

Local SEO is Good When Business is Closer to Home

The process of optimizing your website so that it ranks high in search engine results is known as SEO. When the searches are related to your business’ area, city, or county, it’s referred to as local SEO.

Local establishments such as barber shops, law firms, or restaurants would benefit from local SEO in Charlotte, NC, since people use the Internet to search for businesses or professionals before they actually visit.

3 Things to Remember about Press Releases

Press releases or PRs have always been integrated in a comprehensive online marketing strategy. PRs have also earned its indispensable status ever since Google placed emphasis on quality content and discouraged (and penalized) black hat SEO techniques.

Are you using or planning to use press releases in your online marketing campaign? Here are three things you must remember:

Real Estate Marketing: SEO vs. SEM

Shelter, food, and clothing are among the basic needs of people. While food manufacturers and clothing companies sell products by the thousands, though, real estate companies often find it hard to hit their sales target. If real estate companies utilize the right approach to marketing, they can achieve, and maybe even exceed, their sales goals. So what’s the most effective way to promote properties?

The approach that’s most likely to get results is online marketing. It has several elements that could complement each other to bring optimum results. For instance, launching a search engine optimization (SEO) campaign will work best if done alongside a search engine marketing (SEM) campaign. Unfortunately, quite a few companies know the differences between the two, even using them interchangeably at times.

All it Takes is One Page

A random surf through the Internet can lead you to a number of websites that only have a single page. One-pagers, or parallax websites, are becoming more or less widespread and some cram all their content into that single page. If your website is also a one-page affair and you want to be seen more, Charlotte, NC SEO specialists will help you fix it up.

Simple Tips on Making Fitting Keywords

Keywords are as essential to SEO as your name is to you. It’s the identifying element of your business when people type in words to search for your particular product or services. When someone searches for a product, the keyword he types in must lead him to your business. That’s how important the proper choice of keyword is and using those words to optimize your site.

To create a list of the most effective keywords, there are several things to consider. First, the keywords have to describe your business. They should be focused on what your business really is rather than on what most people search. No matter how short and simple those keywords are, they must be in line with your business’s vision and mission, as well as the real products and services you offer.

SEO Helps Businesses Stay Active on Social Media

In the context of a growing tech-savvy population, every business and marketing specialist knows that the quality of content is crucial to the effective online marketing of products, goods, and services. The importance of content creation, however, is not solely confined to company websites as more and more people are turning towards social media platforms like Facebook and Twitter as their primary sources of information. The prevalence of mobile devices also contributed to this trend, and this is definitely something that companies have to deal with in order to succeed.

It is undeniable that search engine optimization or SEO has been essential in revitalizing the content of countless websites. In the same way that it worked wonders for web pages, SEO can be used to help businesses establish their presence and be active on social media, where many of their potential customers are right now. SEO can help businesses identify trending topics that are relevant to their industry and community; it can also provide guidelines for keyword construction and use to create social media content related to these topics.

SEO helps businesses take full advantage of social media, which has been dubbed by experts as the game changer in doing business in the 21^st century. Social media has completely democratized marketing for all, and businesses can better reap the benefits of this phenomenon when they effectively create content for these platforms. Using SEO properly should help them achieve just that.

Some SEO Tips for Auto Parts Sellers

Every motorist knows that vehicles do break down from time to time and when that happens, some spare parts are needed to keep their ride going. Although the dealership may have tech support packages thrown in with the vehicle, some people still opt for sellers of OEM and aftermarket parts.

If you are one of those sellers and you have a website, you must find a way to reach out to them online through search engine optimization (SEO)—a business strategy composed of processes that aim to place a website at the top of search engine results pages (SERPs).

Here I am! Pick Me!

In a crowded local marketplace, it may not be enough for your website to have a catchy headline and fancy pictures. When more than half of online consumers in Charlotte, North Carolina use search engines such as Google and Bing to find a product or service, you need to be at the head of the line when those search results pull up.

Welcome to New School

Traditional local media (Yellow Pages, newspapers, Classifieds, etcetera) has seen better days. In the electronic age, those who can't keep up literally get left behind. If your competition is playing (and winning) in a digital arena, this is where you need to suit up and play ball.

SEO is your key to MVP (Maintaining Visibility Professionally)

You may have tried to do SEO (search engine optimization) on your own or with other firms, with little or no success. That's because the rules for online marketing are constantly changing, and keeping up with these occurrences can be challenging. In short, this is no job for amateurs.

A Local SEO Company in NC

Many reputable SEO companies have been in the business long enough to share your vision and help you achieve your goal. With the right tools, plus the fact that local businesses are featured more prominently by social media and search engines, the right SEO company to design the marketing strategies for you, may just be the spark your company needs to ignite your marketing success.