As more and more people spend their time online,
you should make sure your business website garners the most attention. One of
the best ways to do that is through SEO. After all, the top three search
results on Google eat up the lion’s share of web user clicks. In fact, a
well-thought-out SEO campaign can easily catapult you to the first page of
Google search results pages.
Of course, doing the bare minimum of SEO won’t be
enough to push you all the way up to the top of the search rankings. Fortunately,
there are many simple steps you can take to make your website more
SEO-friendly, allowing your SEO campaign to do its job better. Here are some of
them:
Regularly
Updating Your Content
Many SEO experts will tell you “content is king”,
and for good reason. Google loves seeing fresh content on websites. After all,
fresh content means the website remains relevant and useful to web users, two
important factors Google uses to help determine a website’s ranking. Be sure to
regularly update the content on your website by taking advantage of your
company blog.
Rewrite
Your URLs
Search engines treat URL extensions as separate pages
(e.g. YouAreHere.com/index is viewed as a completely different page from YouAreHere.com).
This quirk in search algorithms means websites with inconsistent URL extensions
are splitting their website traffic between the two pages. Be sure to rewrite
your URLs to achieve consistency.
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