Every motorist knows that vehicles
do break down from time to time and when that happens, some spare
parts are needed to keep their ride going. Although the dealership
may have tech support packages thrown in with the vehicle, some
people still opt for sellers of OEM and aftermarket parts.
If you are one of those sellers and
you have a website, you must find a way to reach out to them online
through search engine optimization (SEO)—a business strategy
composed of processes that aim to place a website at the top of
search engine results pages (SERPs).
Some marketing experts claim that
online auto parts sellers typically make the mistake of using the
part type, part number, and brand as keywords for the Page Title URL
and the content of the product listing. This setup may not lead
buyers to the business’ page because they do not generally know the
specifics of car parts.
Ideally, the page title of the
product listing must focus on the model year, the make and brand, and
the part type, then convert that into a URL for the final page link.
For example, say a customer visits a site called AutoPartsRUs.com and
is looking for a refurbished 7.5-liter 385 V8 engine for a 1974 Ford
Mercury Marquis. The page title URL should be
“AutoPartsRUs.com/1974-ford-mercury-marquis-7.5l-385-v8-engine.”
A good online auto parts seller will
always think of his customer’s convenience when putting up wares
for sale.
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