What book or ebook about google adwords we should read?

What book or ebook about google adwords we should read?

Charlotte SEO Company Uncovers the Key to Surviving Google Updates

Google is currently addressing the needs of the increasing population of mobile device users. Through these devices, Google is able to locate the user more accurately, and in introducing Pigeon, the company aimed to improve distance and ranking parameters by narrowing the search results radius. Google’s attempt to provide a more optimized experience to mobile users, therefore, calls for focused localization strategies. But according to an SEO company in Charlotte, localization must not be taken narrowly. Effective SEO still involves a combination of strategies. It would be interesting to learn that although the launching of Pigeon update did result in losses for some businesses, others claimed to have not been affected. Greg Glifford of Search Engine Journal noted that such companies faithfully adhered to Google best practices.
http://charlottelocalmarketing.com/charlotte-seo-company-uncovers-the-key-to-surviving-google-updates/

Tips to Make Your Website More SEO-Friendly

As more and more people spend their time online, you should make sure your business website garners the most attention. One of the best ways to do that is through SEO. After all, the top three search results on Google eat up the lion’s share of web user clicks. In fact, a well-thought-out SEO campaign can easily catapult you to the first page of Google search results pages.

Of course, doing the bare minimum of SEO won’t be enough to push you all the way up to the top of the search rankings. Fortunately, there are many simple steps you can take to make your website more SEO-friendly, allowing your SEO campaign to do its job better. Here are some of them:

Regularly Updating Your Content

Many SEO experts will tell you “content is king”, and for good reason. Google loves seeing fresh content on websites. After all, fresh content means the website remains relevant and useful to web users, two important factors Google uses to help determine a website’s ranking. Be sure to regularly update the content on your website by taking advantage of your company blog.

Rewrite Your URLs

Search engines treat URL extensions as separate pages (e.g. YouAreHere.com/index is viewed as a completely different page from YouAreHere.com). This quirk in search algorithms means websites with inconsistent URL extensions are splitting their website traffic between the two pages. Be sure to rewrite your URLs to achieve consistency.

Charlotte SEO Company: Understanding Google’s New Pigeon Algorithm

A successful SEO in Charlotte, NC needs a NAP, which stands for the Name, Address, and Phone Number of your company filled out properly in online directories. Be as accurate and consistent as possible in supplying these information because false or missing information may result in your company not being properly listed. When establishing yourself on online directories, you should include other valuable information about your company such as the products or services you sell, prices, hours of operation, and general proximity because these are what customers look for the most. Don’t forget the relativity of local content and the corresponding URL or HTML tags to be identified in local search results.
http://charlottelocalmarketing.com/charlotte-seo-company-understanding-googles-new-pigeon-algorithm/

Debunking Common SEO Myths

Like other popular subjects, SEO is bugged with myths. Surprisingly, even old-time advertisers fall for them and adopt them into their strategies. The truth is, if not debunked, these misconceptions about SEO can do more harm than good to a website. Thus, website owners must be careful in choosing facts to believe. Here’s an attempt to debunk some of the most popular SEO myths:

Charlotte SEO Services: Keyword Research Vital to New Search Dynamics

Keywords were among the first defining traits of search engines, even before the era of Yahoo! and AltaVista. Searching for related content was as easy as typing the right keyword. Today, this is still the case, but keywords now have the added dimension of being able to “talk” to Google like a human. In other words, a search like “real estate charlotte” is just as good as asking Google, “How do I find real estate in Charlotte?” As Google’s now scans for info through an “almost human” analytical process, the role of keywords have changed. No longer are the words the main basis for search engine results, but the meaning and semantics behind the words. These are developments that dynamic Charlotte SEO services are well aware of, and take into account.
http://charlottelocalmarketing.com/charlotte-seo-services-keyword-research-vital-new-search-dynamics/

Local SEO is Good When Business is Closer to Home

The process of optimizing your website so that it ranks high in search engine results is known as SEO. When the searches are related to your business’ area, city, or county, it’s referred to as local SEO.

Local establishments such as barber shops, law firms, or restaurants would benefit from local SEO in Charlotte, NC, since people use the Internet to search for businesses or professionals before they actually visit.