Now Jack Dorsey is back at the helm, the social media site should focus on ensuring its purpose and value is clear
Jack Dorsey is back at the helm of Twitter and the company is looking to return to the glory days it enjoyed between 2006 and 2012. However, while Dorsey has already made an impact, announcing plans to cut global staffing levels by 8% and streamlining other services – including Vine and Periscope – there is a bigger job to be done if Twitter is to return to popularity among users and brands.
With Facebook on course to hit 1.5 billion monthly active users this year (five times more than Twitter currently has) Twitter’s first job should be to address and clarify its purpose.
Related: Moments is a distraction from the bigger issues Twitter must tackle
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