Keywords
are as essential to SEO as your name is to you. It’s the
identifying element of your business when people type in words to
search for your particular product or services. When someone searches
for a product, the keyword he types in must lead him to your
business. That’s how important the proper choice of keyword is and
using those words to optimize your site.
To
create a list of the most effective keywords, there are several
things to consider. First, the keywords have to describe your
business. They should be focused on what your business really is
rather than on what most people search. No matter how short and
simple those keywords are, they must be in line with your business’s
vision and mission, as well as the real products and services you
offer.
Large
search engine sites like Google provide keyword tools that can help
map out your keyword list. However, these tools may prove
insufficient. You have to study your target market know exactly how
people search for the products and services similar to what you
offer. Interviewing people downtown inside a store can help you find
out what they type in when they search and how they judge the search
results.
A
close look at search results as you try popular keywords that link to
your business will also help. Try each keyword on your list and see
who are on the top pages. Take note of the pattern or trend and make
sure to incorporate your conclusion to your keyword choice.
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