Nothing compares to Princestagram: has the purple one finally made peace with the internet?

Prince knows that that it’s hard to maintain an aura of charismatic inscrutability when you’re posting photos of your lunch. But will his latest foray into social media beat his previous half-hearted attempts?

Five years on from his declaration that the internet was “outdated” and “completely over”, it’s hard to avoid the feeling that Prince may have a slightly conflicted attitude towards social media. On the one hand, it’s one of the means by which an artist can circumvent a music industry he has long claimed to distrust. On the other, he’s smart enough to know that rock stars whose public persona revolves around a certain mystique probably shouldn’t get involved in the world of selfies and hashtags. It’s hard to maintain an aura of charismatic inscrutability if you persist in posting photos of what you’re eating – “Cheeky Ginsters! #knutsfordservices #nomnom” – and getting into venomous Twitter spats over who should be voted off Strictly when you’re a couple of glasses to the good on a Saturday night.

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