SEO — three simple letters that can pack one intimidating punch.
Search engine optimization (SEO) is the process of refining your website so that it will be indexed and ranked by search engines, as well as leveraging your links from other websites. The intimidation factor still is not subsided? Let’s we can break it down to something more understandable.
Think of SEO like a gemstone. A gemstone in a mountain is worth something, but difficult to see and difficult to understand the value of. A gemstone cut from the mountain and into a certain shape can be analyzed for the cut, color, carat and clarity. Your website is the same way, with the help of SEO you can define the cut, color, carat and clarity of your website, determining the worth of your content for search engines. Secondly, links from other sites are like the raving reviews of the cut gemstone, they help build the authority of your website and encourage more people to check it out.
SEO has many complexities, but it can be broken down into achievable pieces for a local business owner to tackle on his own or with some help from marketing software.
51% of local searches result in a store visit within 24 hours of that search. We want to help connect you with customers searching for a business like yours. We put together an SEO cheat sheet so you can know what SEO tactics your small business should be employ for local search success.
Download your free copy of our SEO Cheat Sheet today!
Not sure you need to start investing your time in SEO yet? Try our free SEO report and find any areas of opportunity for your business on search engines and in local directories.
What’s your biggest challenge with SEO? Let us know in the comments below.
The post Get on the Path to Success with a SEO Cheat Sheet (+ Free Download) appeared first on LocalVox.
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