With direct buying, verification and measurement now likely to be allowed, YouTube has become much more interesting to brands and advertisers again
Youtube’s move towards enabling users to buy directly from ads makes complete sense. This is continuing trends initiated by Facebook and Instagram who are allowing consumers to buy directly from editorial, news feeds and ads.
We’re seeing a complete compression of the path-to-purchase journey that is now taking place in just minutes, and increasingly on mobile. The move will allow them to not only generate income from advertisers of typically high value items where research starts with Google, but also brands wanting to drive impulsive purchases via snappier news feeds.
Related: Waking the sleeping giant: what YouTube did next
Continue reading...
No comments:
Post a Comment